Social Newsjacker / Concept / Design


Only a few days after the mega trending launch of Pokémon Go we initiated a social newsjacker for YoungCapital.


Since YoungCapital is a recruitement agency we had to come up with something that fitted the company's core-business. I had to make sense. Off course.


We came up with the concept to place a job vacancy for a real Pokétrainer. And for real we were!

The person we were looking for had to map all Pokéstops surrounding the 30 YC offices. And got paid in Pokécoins.


We got over 900 likes, over 1800 reactions and 260 shares

on facebook.


We also got coverage in dailies like AD  and Telegraaf.

And a feature in Adformatie amongst others.


This resulted in the most traffic to the homepage of YoungCapital in a single day.


But also in over 300 real applicants for the job.


We ended up hiring a Pokétrainer for every city a YC office  was located. Like this one in The Hague.

© 2020 Roel Ackerman.

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