ALS is a progressive disease of the nerve cells in which the muscles gradually fail. When this disease is diagnosed the life spent of the patient mostly varies between 2 and 5 years.

It’s a disease that 1500+ Dutch people have to live with, with still no sign for a cure.


In our campaign we let family members tell their stories about their loved ones that passed away.

With one subject in common, how fast this ugly disease develops.


tvc, radio, abri, digital out-of-home & print

Client: Stichting ALS Nederland
Agency: Joe Public Take-Away Advertising
Creatives: Roel Ackerman & Wesley Uyleman
Creative Director: Marcel Hartog

© 2020 Roel Ackerman.

All Rights Reserved.